Though it sold products only to business, Intel invested a huge amount of money advertising to consumers.īasically, it ran commercials glorifying Intel processors, then paid PC makers to tell consumers they had Intel inside. In the early days of PCs, shoppers had no reason to care what kind of processor was inside the machine-but Intel made them care. It represented bold thinking and bold spending. The Intel Inside marketing strategy will be studied in business schools around the world for decades. But how it all happened is a fun little story.įirst-a little background for those who might have forgotten. We have Steve Jobs’s sensibilities to thank for this.
Thankfully, Macs have remained 100% free of Intel branding since Apple adopted its processors way back in 2006. It’s just that after 36 years, that logo starts to feel more like a pollutant than an advertising device. I get that Intel Inside is one of the most successful marketing campaigns in business history. I’d also be terminally depressed if I had to look at a gaudy Intel Inside sticker every time I opened my MacBook. And if you want the top-of-the-line M1 Max, you'll need to shell out $3099 on a custom configuration with 32GB of unified memory.I’d be quite content if I never again heard the Intel “bong” at the end of every PC ad.
That's a difference of about $600 for the new design and the full power of the M1 Pro chip. To get the advertised claims of 70% improvement in CPU performance and twice the GPU performance, you need to spend an extra $300 for the 10-core M1 Pro chip with 16 GPU cores, bringing the cost of the 14-inch MacBook Pro to $2299. However, if you opt for 512GB of storage and 16GB of unified memory, the price goes up to $1699.Ĭomparatively, the base model 14-inch MacBook Pro comes with 512GB of storage and 16GB of unified memory and starts at $1999, with a catch: this base model MacBook Pro uses an unbinned 8-core M1 Pro chip, that loses roughly 20% of the performance Apple advertises. The 13-inch M1 MacBook Pro starts at $1,299 for 256GB of storage and 8GB of unified memory. On the other hand, the 13-inch MacBook Pro still uses the good old 60Hz panel that we've seen for years.Ī comparison between two great products ultimately comes down to the price, doesn't it? Well, let's start by saying there's a price gap of roughly $700 between the 13-inch and 14-inch models. As a result, the 14-inch MacBook Pro is the first model with a high refresh rate screen. The 13-inch M1 MacBook Pro, that only goes up to 500 nits, stands no chance in this competition.īesides the mini-LED backlighting, Apple also brought ProMotion technology to the new MacBook Pro models, which allows them to dynamically adjust the refresh rate from 24Hz to 120Hz, depending on the content you're watching.
Watching HDR content is a joy on the Liquid Retina XDR display, as the peak brightness can go all the way up to a whopping 1,600 nits.
This panel uses 10,000 mini-LEDs to deliver excellent detail with vibrant, true-to-life colors. If you aren't aware, the Liquid Retina XDR display uses the same mini-LED display technology that Apple uses in the 12.9-inch M1 iPad Pro. At 254 pixels per inch, this display is crisper than the previous models, but resolution isn't even the talking point. The newer 14-inch model features a gorgeous 14.2-inch Liquid Retina XDR display with a resolution of 3024x1964 pixels. The 13-inch M1 MacBook Pro models sport a 13.3-inch IPS display with a resolution of 2560x1600 pixels, giving you a pixel density of 227 pixels per inch.
Related: How to Make the MacBook Pro Touch Bar More Useful Not everyone was a fan of it, but if you enjoyed using the Touch Bar, the 13-inch MacBook Pro might be one of the last MacBooks to include it. The side bezels have shrunk by 24%, whereas the top bezel is now 60% thinner than the 13-inch model to give off a much more modern appearance.Īpple replaced the controversial Touch Bar with physical function keys on the 14-inch MacBook Pro. When you open and power it on, you'll find the new iPhone-style notch that houses the camera hardware. While both the 13-inch and 14-inch models have the same thickness, the 13-inch M1 MacBook Pro appears thinner due to its shape, whereas the 14-inch M1 Pro MacBook Pro goes for function over form.Īpple replaced the sharp edges with slightly rounded edges on the 14-inch MacBook Pro. This design refresh paved the way for the Touch Bar, which is no longer a feature on the new 14-inch models. The 13-inch M1 MacBook Pro features a design that Apple first introduced in 2016.